The marketing computers full-on know that poor people (blacks and poor white trash) let their kids drink a ton of soda. They also know that soda is addicting as the "crack" cocaine." They also know that the profit on sippy cups approaches the 1,200% profit on soda.
The genius is that they probably sell a ton more of these sippy cups by placing them in the soda aisle than they do by leaving them in the baby products aisle.
Now, if the sippy cups that are impulse-featured in the soda aisle are marked-up from the price of the sippy cups in the baby aisle then this store, Tops, wins the marketing concepts of the year award.
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