"I think the best thing about your BCC-mails is that we contribute only a nominal amount of input. Which is attainable even by the short-attention-spanned, barely motivated creatives in your life... And then you get a bunch of raw material to create from. So for a minimal investment, we get to see our small creation
a) part of something larger
b) better or different than when we submitted it
c) appreciated by at least one recipient and,
d) we get the spark to DO something, whereas the impetus to DO is often stifled by inertia, laziness, busy-ness or whatever excuse is out there.
So, the beauty is, we're all winners in this. Even if all you did was email people to send you shit, collected a bunch of things and trashed them."
- PBG
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